3 Marketing Tips for Pay Per Head Bookies

Sports bettors and online gamblers have numerous options regarding their preferred sportsbooks. This makes it harder for bookies to attract and retain clients. However, when you do what everyone else is not doing, you stand a chance to attract your clients.

As the leading pay per head service (PPH) provider, we have experimented with several things to help our clients gain and retain clients. Today, A1PPH shares these tips with you to effectively leverage and market your bookie business.

Offer Promotions and Bonuses

All prominent sportsbooks offer bonuses and promotions. This attracts players to these sites. Therefore, offering bonuses and promotions to attract and retain bettors is crucial.

Consider welcome bonuses for new sign-ups, loyalty programs for regular users, and special promotions tied to major sporting events. These incentives attract attention, create a positive first impression, and encourage user loyalty.

Tailor promotions to align with popular sports seasons, tournaments, or events. For example, offer enhanced odds or exclusive bonuses during the Super Bowl or the World Cup.

Build a Strong Online Presence

Having a robust online presence is non-negotiable for any successful PPH bookies. Create a professional and user-friendly website showcasing the range of services, betting options, and the benefits of choosing your betting platform. Optimize the site for search engines to ensure it ranks well in relevant searches.

Engage with potential clients through social media platforms, where many bettors seek information and share experiences. Utilize platforms like X, Facebook, and Instagram to share updates on upcoming events, promotions, and betting tips. Social media helps you connect with your audience, fosters a sense of community, and creates brand awareness.

Offer Improved Customer Support

Most sportsbooks offer customer service. However, the service is usually basic. Consider going the extra mile to differentiate yourself from other bookies.

Build trust by being transparent. Communicate the terms and conditions clearly, and indicate your charges where necessary. For example, you can tell your clients you charge a vigorish for every bet they place.

Provide assistance promptly. For instance, when your clients contact the A1PPH customer support team, they get valuable responses immediately. This eliminates your need to set up a call center because your pay per head service provider offers this service.

Marketing your bookie business is crucial and achievable. You can offer bonuses and promotions, build a strong online presence, and offer improved customer support.

Apart from that, you will need a partner like A1PPH to provide you with features such as customer support to appeal to your clients. Contact the company to set you up.