A Comparison Between Traditional Bookmaking and Pay Per Head Bookie

Are you thinking about becoming a bookie? You must have thought about taking the traditional route or the new pay per head (PPH) route.

Choosing between traditional and PPH bookies can be a difficult process.
They both present likable advantages. However, one might be better than the other. Let’s look at the three differences between traditional and pay per head bookie, to choose the most ideal.


One of the most significant differences between traditional bookmaking and PPH bookie is the running cost. With traditional bookmaking, you are responsible for all of the overhead costs associated with running a sportsbook.

This can include expenses such as rent, utilities, and employee salaries. You must also part ways with a lot of money to pay for the technology and software required to run your business.

Meanwhile, PPH service providers charge a fee for each active bettor. This means that you will only pay for the services used. This can result in significant cost savings, which you can use in other areas of your business.

Risk Management

Another difference between traditional bookmaking and PPH bookies is risk management. With traditional bookmaking, you are responsible for managing all of the risks associated with running a sportsbook. This can include setting odds, monitoring betting activity, and managing customer accounts.

On the other hand, a PPH bookie is provided with advanced software and analytics tools to manage risks. For instance, you can use the tools to identify potential risks like unusual high betting activity on a particular event.

You can also use these tools to set bet limits on certain events, automatically adjust odds based on new information, and much more.

Customer Service

Customer service is another differentiating factor between traditional bookmaking and pay per head bookies. A traditional bookmaker is responsible for providing all aspects of customer service.

You will need to answer customer questions, manage their accounts, and process payouts. This means receiving calls in the middle of your sleep or hobby to work through a problem.

On the other hand, a PPH bookie has the provider on their back. The provider has a call center. They offer customer service as part of the bookmaking solution.

Some people dislike using the internet. So if you are targeting clients that steer clear of the internet, you can launch a traditional bookie. However, if your clients love convenience, a PPH bookie is the way to go.

As a bookie, you will also benefit from this model too. You will spend less and have the tools to manage risks. Your service provider will also offer customer support.

Are you sold? Contact A1PPH to set up your pay per head bookie.