As a private bookie, your bottom-line profit hinges on the difference between the winning bets paid out and the money collected on losing bets plus commission. This is often referred to as a bookie’s hold.

The average hold percentage at the big commercial online books falls somewhere between five and 10 percent. As long as you can maintain a hold percentage in that same range, you can earn a rather lucrative return on investment as long as the volume of bets taken in is high enough. That betting volume is referred to as a bookie’s handle.

The best-case scenario for any private bookie is a high weekly handle that supports a healthy weekly hold. There are two basic ways to increase your weekly handle:

• Increase the size of your overall betting base
• Increase the amount bet per active bettor

As a private bookie, the best course of action is to use both of this methods to build up the action taken in. A higher handle should result in a higher hold as long as you are not dealing with too many pros.

Average sports bettors tend to be a creatures of habit. They place the same bets on the same sports year after year. Many times, this leads to a negative balance due to a poor winning percentage. This may sound like a good thing but in reality, it can actually cost you money in the long run.

The best betting customer is someone who wins 50 percent of their bets while also maintaining a high weekly volume of wagers. The wins keep them coming back for more. You are making your money on the commission charged for each losing wager.

A1PPH.com has been helping bookie agents run and manage a successful online booking business for more than a decade. A big part of this site’s success is tied to an in-house staff of sports betting experts that know how to make the most of your betting board.

While you will always have complete control over the wager menu offered on a daily and weekly basis, A1’s team can help you maximize the earning potential of that board through an expanded menu of betting options.

They work with some of the best external oddsmaking services in the world to come up with a diverse set of betting lines that are delivered fast and sharp.

As creatures of habit, it is your job to expand each betting customer’s horizons. By expanding their overall sports betting strategies with added options, you can also increase your weekly handle without increasing your customer base.

You always want your customers to bet with their heads, not over them. By putting betting and credit limits in place on an account by account basis, you can ensure that someone is betting within their means.

The added wager menu options encourage diversification within a particular betting routine. This gets bettors out of their box, which in turn, creates more excitement in their entire sports betting experience. Whether its betting first half lines or player props, the added options spice things up on a regular basis.

A1 also offers unlimited access to live in-game betting. There is nothing more exciting than betting on a game after it has gotten underway. This is another excellent opportunity to expand your wager menu while also increasing your handle and hold.