By definition, a private or local bookie works with a select group of sports betting clientele. The player base is hand-picked by the bookie agent to create a higher level of internal control. Payments and collections are also coordinated by the bookie agent on a set settlement schedule.

The main attraction of private bookies in today’s sports betting industry comes down to enhanced customer service. A private bookie can offer a much higher level of service and personal attention to detail that cannot be matched by the commercial books.

Given these parameters, some private bookies make the mistake of believing that they do not compete against the big commercial books. With a private betting base, this is somewhat true. Yet, continued customer loyalty always needs to be earned and never expected.

The main reason why private bookmakers continue to be a relevant aspect of the sports betting industry is bookie service providers. A1 Price Per Head is the perfect example.

For the past decade plus, A1 has been working directly with private bookies to accomplish the following two operational goals:

• Fully automate the operational and administrative end of the business
• Move that business offshore while running it completely online

That, in a nutshell, is the technical aspect of what A1 Price Per Head brings to the table. The company’s comprehensive price per head weekly plan provides everything you need to run and manage a successful bookie business online. In return, you pay one, low weekly fee for each of your active players.

This is more than a fair exchange when you add up what you get for around $7 per active head. It would be cost prohibitive to try and contract these services on your own. A1 has helped thousands of bookie agents over the years. It has the economy of scale to offer the base PPH plan at such an affordable rate.

Best off, this PPH plan is turnkey to implement. Your bookie business can be up and running online the same day you sign on with A1.

It is easy to take full advantage of your built-in edge against the big commercial books when it comes to customer service. However, today’s avid sports bettor is also looking for the added bells and whistles these big books use to attract sports bettors to their sites.

Through the use of A1’s operational software solutions, you can build out your betting board to rival what the big books have to offer. As part of the weekly package, you will have the tools you need to properly manage your board as well.

The goal of this sports betting software is to take the guesswork out of the decision making process. This allows you to move betting lines and make changes to your board as needed.

It also allows you to completely level the playing field against the big books when it comes to the variety of leagues and markets available. This includes live in-game betting options, game props and exotic wagers.

A1’s software solutions ensure that if a betting league or betting option is available at a top-rated online sportsbook, you will have the ability to offer those same options through your independent bookmaking operation.